Can you spot the similarities?
In the digital age, authenticity is key to building a personal brand that resonates across diverse social platforms. We each have a different way that we express ourselves across the many different social medias. I know I've referred to the difference in who I am on Facebook vs. Instagram vs. LinkedIn.
So what does consistency across platforms look like?
1. Facebook: Celebrating Connections
🥂 The photo with my women in business friends and champagne on Facebook captures moments of celebration and camaraderie. It's about genuine connections and sharing milestones with those who support and inspire me.
2. Instagram: Capturing Glamour
🌟 Gala nights with my partner on Instagram showcase glamorous moments and elegance. Beyond the attire, it's about sharing moments that reflect our shared values and joy in life's celebrations. And maybe reposting a meme or two to my story.
3. LinkedIn: Professionalism and Expertise
💼 My LinkedIn headshot reflects professionalism and confidence. It's about presenting myself authentically as a knowledgeable professional in my field, ready to share insights and collaborate with industry peers.
4. In Person: Embracing Challenges
🏃♀️ The Spartan race photo, covered in mud and carrying rocks, embodies resilience and determination. It's about embracing challenges and pushing beyond comfort zones, showing my authentic commitment to personal growth and overcoming obstacles.
Each image is completely different from the others, each shows a different facet of who I am, but despite their lack of similarities, there is something consistent between all of them. I'm not using my "mirror smile", meaning you're looking at the face I'll make when you tell me good news or a funny joke.
Here's what I'm committing to:
Being True to My Values: Sharing moments and insights that align with my personal and professional values.
Engaging Thoughtfully: Responding genuinely to interactions and building meaningful connections.
Showing My Whole Self: Embracing both professional achievements and personal passions, reflecting a balanced and multifaceted identity.
By staying true to myself across Facebook, Instagram, LinkedIn, and in-person interactions, I build a cohesive personal brand that resonates authentically with my audience.
How do you show authenticity in your personal branding across different platforms? Share your approach and experiences!
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